Ticketmaster iOS App
UX/UI DESIGN + Creative Direction
Transforming the event commerce experience to help get millions of tickets into the hands of fans.
Ticketmaster gives unparalleled access to millions of live events worldwide and is the leading online destination for buying and selling tickets. In an effort to improve the experience for the fans, emphasis was placed on providing a more seamless and personalized experience for the native app redesign.
Concurrently, Ticketmaster.com was in the process of moving off of a legacy platform and on to a newer commerce API with a redesign of its own. To retain brand synergy, the app was designed in close collaboration with the responsive web team of designers and developers, retaining a systematic approach to user flow, layout, typography and design.
Over an extensive timeline involving design strategy, research, user testing and execution, the team worked together to create an end-to-end experience that resulted in higher fan engagement, increased app conversion and improved NPS from the previous app experience.
Search & Discovery
Since mobile accounted for 47% of our site traffic, we wanted to build an experience that provided fans with a personalized way to discover events on their mobile device through content, social activity, geographic awareness and search.
Our data science team weighed event recommendations based on user affinities, such as purchase history, favorites and browsing history. Fixing fuzzy search and incorporating an autocomplete feature improved the conversion rate by 30%.
Seat Selection with Interactive Seat Map
The Interactive Seat Map (ISM) makes seat and venue information more accessible to fans. We worked with the design team responsible for delivering the ISM and tailored it to be optimal for the native app.
The improvements to the seat selection process, along with bigger event images and cleaner design increased click-through and conversion rates.
