Who What Wear Digital Redesign

UX/UI DESIGN + STRATEGY + Creative Direction

A redesign for a digital fashion publication with a vast community interested in personal style and shopping.

To coincide with a site migration to a new platform, we were tasked with a redesign to improve user engagement and retention for Who What Wear, along with its sister sites My Domaine and Byrdie.

The team worked across a wide range of areas to rethink existing paradigms, including: design and development processes, design systems, editorial workflows and ad integration. We formed partnerships and worked in close collaboration with the development, editorial, marketing and ad sales teams to ensure efficiency and unity across the company.

Results

20%

Lowered bounce rate

61%

Raised page view per session

62%

Increased search traffic

1.8s

Difference in mobile speed score, faster than our competitors