Who What Wear Collection DTC Site

DESIGN + Creative Direction

Implementing contextual e-commerce for a more personalized and seamless shopping experience.

Who What Wear is a digital publication with a large community interested in style and fashion. The goal was for the audience to be able to read about the latest fashion trends and weave commerce naturally into the customer journey, allowing for seamless shopping experiences across multiple platforms.

The Who What Wear Collection is a clothing line dreamed up by Who What Wear’s fashion editors. The curated edit of clothes was created after many surveys and polls to determine what was missing in the online shopping experience, resulting in a combination of trend-relevant design, intentional pricing and responsibly made, high-quality pieces.

By integrating both websites – media and shop – we worked towards creating a more efficient customer experience while increasing sales and brand loyalty.